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Home > News > Breastfeeding awareness week and website launch

Breastfeeding awareness week and website launch

Posted on Monday 25th June 2012
helen and sharon

L-R: Sharon Rogan (Infant Feeding Coordinator in West Cumbria) and Helen Ferris (Infant Feeding Coordinator in east Cumbria)

A series of events are being held across north Cumbria this week to mark Breastfeeding Awareness Week 2012.

To coincide with the week of activities, North Cumbria University Hospitals NHS Trust is launching a new section on the Trust’s website dedicated to breastfeeding on Monday 25 June. Whether you’re pregnant or a new mum, the breastfeeding guide will have plenty of information you may find useful including advice, real-life experiences from mums in the local area, contact details and information about breastfeeding groups in north Cumbria. The new website can be found at

Sharon Rogan, Infant Feeding Coordinator at West Cumberland Hospital in Whitehaven, said: “The website is an informative guide for local mums and mums-to-be. We have included breastfeeding tips and lifestyle advice as well as the benefits of breastfeeding. All of the pictures and blogs on the website come from local mums in north Cumbria and information can easily be found about your local breastfeeding group. We hope that people will find it to be a useful resource.”

The week will also see the launch of an updated breastfeeding directory in Carlisle, which contains information on local breastfeeding friendly cafés and other venues. ‘Where can I breastfeed my baby’ has been compiled in association with Carlisle City Council’s Wellbeing Team who have also provided breastfeeding friendly stickers which are now being displayed in venues throughout east Cumbria.

Cllr Anne Quilter, Portfolio holder for Culture, Health, Leisure & Young People, said:

“We’d like to thank all the café, restaurants, children’s play areas and other community buildings for their support by signing up to the directory and welcoming breastfeeding mums in their premises. The directory will also be available on our website – and we’d urge any other businesses interested in getting included in the directory, to contact our Community Development Officer for Health on 01228 817356 or 07795 370882 or email for more information.”

The week of events includes:

 Wednesday 27 June, 10am-1pm – Helen Ferris, Infant Feeding Coordinator and breastfeeding peer supporters will be in Mothercare in Carlisle to give information and advice on pregnancy and breastfeeding

 Wednesday 27 June, 1-3pm – Baby café session at the Old Hall Café in Carlisle with Helen Ferris, Infant Feeding Coordinator and breastfeeding peer supporters. A free cupcake will be given to all breastfeeding mums, provided by the owner, Steve Carney

 Friday 29 June, 9am-3pm – Sharon Rogan, Infant Feeding Coordinator Anne-Marie Steel, Infant Feeding Coordinator for NCT and breastfeeding peer supporters will be in Dunmail Park, Workington with a breastfeeding information stall

 Friday 29 June, 1-3pm – The Big Feed at Morton Manor, Wigton Road, Carlisle. A celebration of breastfeeding to which are all invited. There will be information stands, certificates for breastfeeding babies with hand prints, a quiz, raffle, colour competition for children and free cupcakes! At 2pm, all breastfeeding mums are invited to join in the Big Feed and breastfeed their baby.

Helen Ferris, Infant Feeding Coordinator at the Cumberland Infirmary, said: “As well as the events we have arranged for breastfeeding awareness week, there will also be breastfeeding books on display in Carlisle and Wigton libraries all week which will include information on breastfeeding and local support and services.

The Big Feed is our main event of the week in Carlisle and we encourage mums and dads-to-be to come along as well as breastfeeding mums, their children, family and friends. For those unable to attend, we ask mums across north Cumbria to still join in with the Big Feed at 2pm wherever they may be!”