Please view our cookie policy that explains what cookies are and how they are used on our website. This also provides you with a guide on how to disable cookies, but please be aware that parts of the site will not function correctly if you disable them.

By closing this message, you consent to our use of cookies on this device in accordance with our cookie policy unless you have disabled them.

North Cumbria University Hospitals NHS Trust - 70 years of the NHS

News...

Home > News > North Cumbria hospitals trust signs up to national 'Hello my name is...' campaign

North Cumbria hospitals trust signs up to national 'Hello my name is...' campaign

Posted on Tuesday 3rd February 2015
gail naylor

Gail Naylor, director of nursing & midwifery

More than 100 NHS organisations, including North Cumbria University Hospitals Trust, have joined a massive movement launched by a terminally ill doctor from the north of England.

The ‘Hello my name is…’ campaign was created by Dr Kate Granger, a young hospital consultant from Yorkshire who works in elderly care, in order to improve the patient experience. Kate became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital. Her campaign, which started on social media platform Twitter, has inspired staff in a variety of roles including nurses, doctors, therapists, receptionists, porters and domestics.

 The campaign is simple – reminding staff to go back to basics and introduce themselves to patients properly. Kate talks about this as “the first rung on the ladder to providing compassionate care” and sees it as the start of making a vital human connection, helping patients to relax, and building trust. Feedback from patients across the country shows how important this is to them, demonstrating that the smallest things make the biggest difference.

The campaign is being endorsed by an increasing number of well-known figures including David Cameron, Jeremy Hunt, the Countess of Wessex, Bob Geldof and Drew Barrymore.

The Mid Yorkshire Hospitals, where Kate is now working, invited other Trusts to launch the campaign alongside their staff and over 90 organisations signed up within two weeks, making this one of the biggest and fastest growing movements around improving patient care that the NHS has ever seen. These Trusts are now collaborating, sharing ideas, and comparing notes as they go – forming a strong network which will massively boost compassionate care for patients across the UK.

Gail Naylor, director of nursing & midwifery at North Cumbria University Hospitals NHS Trust, is leading the launch of the campaign at the Cumberland Infirmary in Carlisle and West Cumberland Hospital in Whitehaven. She said: “I am delighted to be launching ‘hello my name is…’ in North Cumbria. The campaign is about high quality communication and always treating our patients as people with respect and dignity which forms a key part of the Trust’s core values.

“From the moment our patients walk through the doors of our hospital they should feel confident in our care which starts with something as simple as an introduction and a smile.”